The Center to Advance Palliative Care (CAPC) is focusing on three strategies to expedite improvements in the care of people living with a serious illness. First, to drive the health and growth of specialty palliative care, CAPC is launching the inaugural Palliative Pulse “an annual survey to assess palliative care teams’ relationships, challenges, and most pressing needs. From the insights gained, CAPC can target its resource development and dissemination to immediate priorities, while providing information and recommendations to health care leaders and decision-makers. Second, to equip clinicians in under-resourced areas with essential palliative care skills and capabilities, CAPC will provide all-inclusive two-year memberships to 30 safety net and rural organizations, optimizing the impact through careful recruitment, onboarding, and support, including continued peer convenings and targeted curricula. Third, to reduce inequities during serious illness, CAPC will convene champions and provide mentorship to develop new leaders at the intersection of equity and serious illness. Taken together, these projects strengthen the foundation information, reach, and leadership for meaningful change in the care of people with serious illness.